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Creative direction, design and illustration
for a series of e-learning courses for HSBC.

Sales team character's designed for HSBC e-learning course
Client character's designed for HSBC e-learning course
User interface design example
Plane flying illustration
Main chracter design holding sales handbook
User interface design example
Selection of static page designs from the animated course

Working within our clients internal team, Nuke was responsible for creating the concept and creative direction for a series of e-learning courses.

Each animated story followed 'Mel' and his team throughout the sales process with an 'ACME' client, educating employees on using new sales handbooks and applying these techniques to their day to day roles and own client accounts.

The learning courses rolled out to all of HSBC's sales staff in 75 countries worldwide and was used by thousands of its sales employees.

  • Creative Direction
  • Storyboarding
  • Concept Development
  • Design
  • Character Design
  • Illustration
  • e-learning
  • User Interface Design