Bringing together the modern and traditional sides of Japan for Daihatsu's UK launch roadshows for the Daihatsu Terios.

For this launch the brief was to emphasise that the new Terios was 100% manufactured in Japan, by Japanese workers with Japanese parts.

We developed a series of striking manga illustrations which featured on curved fabric banners floating above the cars. We also managed the installation and set up of the roadshows in shopping centres throughout the major cities in the UK.

Disciplines

• Creative Direction
• Illustration
• Event Design
• Large Format Print
• Project Management and Roadshow Installation