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Company re-brand for Bis Henderson Group.

Company re-brand for Bis Henderson Group

Before

Company re-brand for Bis Henderson Group

After

Company re-brand for Bis Henderson Group
Company re-brand for Bis Henderson Group
Company re-brand for Bis Henderson Group
Company re-brand for Bis Henderson Group
Company re-brand for Bis Henderson Group
Company re-brand for Bis Henderson Group
Company re-brand for Bis Henderson Group
Company re-brand for Bis Henderson Group
Company re-brand for Bis Henderson Group
Company re-brand for Bis Henderson Group
Company re-brand for Bis Henderson Group

Bis Henderson approached Nuke to consult on their company brand and presence within the industry they specialise in. The company is divided into four key areas; Recruitment, Consulting, Warehouse Space Management and Learning, all of which are key to their USP within the logistics industry and all of which had their own identity and culture within the business which provided unique challenges to overcome both internally and externally.

Working closely with the team at Bis Henderson our approach was to firstly unite the business as one Group, enabling them to bring all of their services inline with one another which created a seamless experience for all client touch points throughout the business together with a stronger, united and modern brand identity allowing for new opportunities to cross-sell their varying USP's and creating a solid foundation for the business to grow within the logistics services industry. Bis Henderson Group was born.

As part of the re-brand we would go on to re-position the new 'Group' through various print and digital channels including advertising in key industry literature, events and a complete re-design and build of their online presence. This included re-organising their website strategy and management from domain names through to re-building more efficient and consistent websites to improve the overall online experience for clients and candidates approaching Bis Henderson Group.

The live sites can be viewed here;
Disciplines
  • Branding
  • Strategy
  • Creative Direction
  • Project Management
  • Print & Web Design
  • Events
  • Advertising
  • Email Marketing